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With a €40 million GDPR fine against Criteo, French regulators target the...

As marketers from around the world spend the week in the south of France, the country’s privacy watchdog just sent a strong signal that it’s not taking a laissez-faire approach to digital advertising....

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Google Violated Its Standards in Ad Deals, Research Finds

Google violated its promised standards when placing video ads on other websites, according to new research that raises questions about the transparency of the tech giant’s online-ad business. Google’s...

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Google violates antitrust laws with ad tech, European Union says

The European Union hit Google with a formal antitrust complaint Wednesday, two years after regulators first opened an investigation into whether Google abused its market dominance to favor its own ad...

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EU launches antitrust investigation into Google’s ad tech practices

The European Commission opened a formal antitrust investigation on Tuesday into whether Google has abused its market position by favoring its own online display advertising technology. Why it matters:...

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Ad-Fraud Claims Could Force Google to Pay Billions. But Don’t Hold Your Breath.

The world of digital ads is reeling after a bombshell report that found Google’s video advertising system may be defrauding customers 80% of the time, violating the promises the company makes to...

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How The YouTube Scandal Exposes A Double Measurement Failure | AdExchanger

By now, most people working in advertising have heard about the recent YouTube scandal. A comprehensive report from measurement company Adalytics provides a long list of cases where TrueView ads...

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Advertisers further probe ad buying transparency on YouTube, despite...

One month after the publication of a hotly contested report on the transparency of media buys on YouTube, advertisers are probing the industry’s largest seller of online ad space for better answers....

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The New Gold Mine: Your Personal Information & Tracking Data Online – WSJ

Hidden inside Ashley Hayes-Beaty’s computer, a tiny file helps gather personal details about her, all to be put up for sale for a tenth of a penny. The file consists of a single code—...

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Opinion: The misuse of personal data is everywhere. Here’s one measure that...

The United States has no national privacy law. What it has instead is a laissez-faire policy that allows businesses and governments to harvest all manner of data and use it in any way they choose....

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VPPA: the New — yet Old — Privacy Legal Threat to Major Brands

Brands like Chick-Fil-A and Geico are being accused of violating 1980s privacy law the VPPA. Companies that use online tracking codes like Meta Pixel or Google Analytics are potentially at risk. It...

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New York Bans Geofencing Near Health Care Facilities

New York is prohibiting advertisers from geofencing health care facilities, according to a new provision in the state budget passed in May. As a result, it’s becoming harder for advertisers, who want...

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Why Major SSPs Monetize the Majority of the Web’s Low-Quality Websites

Despite the industry’s efforts, low-quality supply continues to be a regular component of the programmatic supply chain, according to July’s Jounce Media report, which found that top supply-side...

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FTC Sues Amazon for Illegally Maintaining Monopoly Power | Federal Trade...

The Federal Trade Commission and 17 state attorneys general today sued Amazon.com, Inc. alleging that the online retail and technology company is a monopolist that uses a set of interlocking...

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The surveillance advertising to financial fraud pipeline (29 Sept 2023) –...

Pluralistic: The surveillance advertising to financial fraud pipeline (29 Sept 2023) Today’s links The surveillance advertising to financial fraud pipeline: Finding suckers is the one thing...

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$84 billion of ad spend lost due to ad fraud in 2023

Ad fraud will cost marketers $84 billion this year – 22% of all online ad spend. This figure is expected to soar to $170 billion in five years’ time in 2028, according to a new in-depth study from...

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For premium publishers, proving an advertiser’s return on investment is more...

One of the top takeaways from this year’s Digiday Publishing Summit in Key Biscayne, Fla. was that while ad revenue is starting to flow back into the market, advertisers are asking for more proof that...

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Walgreens Test of Ad-Enabled Cooler Doors Ends Up in Court – WSJ

A test by Walgreens of technology that replaced some cooler doors with digital screens that play ads has ended in acrimony.   The digital screens’ vendor, Cooler Screens, is suing the pharmacy chain,...

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Another tax on the poor: Surrendering privacy for survival

Americans at the lower end of the economic ladder suffer from an ever-growing privacy divide, impacting more than just their personal dignity and autonomy. In 1969, a woman named Barbara James walked...

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How Privacy Became a Commodity for the Rich and Powerful – The New York Times

Credit…Illustration by Derek Brahney May 9, 2017 Recently I handed over the keys to my email account to a service that promised to turn my spam-bloated inbox into a sparkling model of efficiency in...

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‘Anonymised’ data can never be totally anonymous, says study | Data...

“Anonymised” data lies at the core of everything from modern medical research to personalised recommendations and modern AI techniques. Unfortunately, according to a paper, successfully anonymising...

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Should Walmart be data-mining your Ozempic prescriptions? – The Verge

Last week, Walmart made headlines with a claim that new weight loss drugs might be making people buy less food. Walmart US CEO John Furner told Bloomberg that people taking Wegovy, Ozempic, and...

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Google’s Search Partner network comes under fire in research underlining...

A study from Adalytics Research explores the intricacies of Google’s Search Partner (GSP) network and asks marketers, “Does a lack of transparency create brand safety concerns for search advertisers?”...

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WFA response to Adalytics report on Google Search advertising – World...

A new report published on November 28th, based on data from Adalytics (an ‘Ad quality and transparency platform’), reveals a number of potential transparency and brand safety concerns with regards to...

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Attack Of The Clones: Programmatic’s Hidden Scourge Of Bid Duplication |...

Programmatic auctions are creating so many carbon copies of themselves, it’s threatening to topple the entire structure of programmatic. The bid duplication is getting so extreme, buyers are starting...

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The Messenger to Close After Less Than a Year

The Messenger, a news website that pledged to shake up the media industry with a playbook borrowed from the doomed publishing start-ups of yesteryear, will be closing down. In an email to staff, the...

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What Do We Say to Emily? The Human Cost Of Advertising Data Abuse | AdExchanger

Wednesday, February 7th, 2024 – 12:35 am Last week, the Connecticut Attorney General published a privacy enforcement update that made my stomach turn. A consumer had sent a complaint to the AG’s...

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How Google is killing independent sites like ours – HouseFresh

Google regularly launches updates to its algorithm to continuously improve search results quality. Think of these updates as a refresh of the system where rankings change: some websites see an...

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Large Brands Are Still Advertising on Made-for-Advertising Sites

Almost a year after the industry outcry over made-for-advertising inventory and months since many ad-tech firms have devised solutions to address the problem, ads from large brands are still being...

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U.S. Spy Agencies Know Your Secrets. They Bought Them. – WSJ

Last November, Michael Morell, a former deputy director of the Central Intelligence Agency, hinted at a big change in how the agency now operates. “The information that is available commercially would...

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Colorado Catholic group bought app data that tracked gay priests – The...

A group of conservative Colorado Catholics has spent millions of dollars to buy mobile app tracking data that identified priests who used gay dating and hookup apps and then shared it with bishops...

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