Digital advertisers battle over online privacy | The Economist
ONLINE advertising is booming. Digital-ad revenues in America in the first half of the year reached a record $32.7bn, according to the latest figures from the Interactive Advertising Bureau, a trade...
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Perverse Agency Incentives Behind the Ad Blocking ‘Problem’| DigitalNext – AdAge
/ .breakout.column-actions Ad blocking continues to freak out the entire media ecosystem. But god help me, it’s hard not to love the gnashing of teeth it’s causing throughout the publishing and...
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Another Shoe Drops at comScore – WSJ
ComScore gave its investors a pre-Thanksgiving turkey Wednesday evening in the form of another disclosure about improperly recorded revenue. In a filing buried after the market closed ahead of the...
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Facebook and Google make lies as pretty as truth – The Verge
The fake news problem we’re facing isn’t just about articles gaining traffic from Facebook timelines or Google search results. It’s also an issue of news literacy — a reader’s ability to discern...
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Branded emoji are coming to your texts | The Outline
Adrianne Jeffries Nov—26—2016 10:38PM EST In the movie Rushmore, the teacher Miss Cross asks, “nihilo sanctum estne?” The question is a mistranslation, but it’s supposed to mean is nothing sacred?...
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Google Has Quietly Dropped Ban on Personally Identifiable Web Tracking –...
Google Has Quietly Dropped Ban on Personally Identifiable Web Tracking Google is the latest tech company to drop the longstanding wall between anonymous online ad tracking and users names. by Julia...
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#Election2016: Propaganda-lytics & Weaponized Shadow Trackers – Medium
Propaganda-lytics A journey into the behavioral tracking technologies of the right-wing “micro-propaganda” machine After running a second “fake news” data quest idea past Dave Carroll, I decided to...
View ArticleFacebook’s latest measurement error irks marketers – Digiday
When it comes to measurement errors, the third time is even less charming than the second and first. Last week, Marketing Land reported that Facebook had been miscalculating how often users react to...
View ArticleWhy top publishers are still stuck distributing fake news
The prominence of fake and misleading news has shed light on how programmatic advertising and Facebook increasingly power the web, determining what readers see. Since then, Google and Facebook have...
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Google still fuels fake-news websites through its complex web – Digiday
Despite beating Facebook in the early PR battle against fake news, Google is still indirectly helping fund publishers that intentionally spread misleading information. Google’s digital infrastructure...
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Methbot Scam Is Just the Tip of the Ad Fraud Iceberg
.entry-header December 20, 2016, 6:35 PM EST E-mail Tweet Facebook Linkedin Share icons In what appears to be the largest digital advertising scam in history, a group of Russian hackers reportedly...
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Ad tech’s biggest winners and losers in 2016
Ad tech had a mixed year. Venture capital for ad tech slowed down, while mergers and acquisitions rose. And as fake news became one of the hottest topics in the media industry, it became more apparent...
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YouTube Views Are Down Across The Board, Analysis Says
For months, YouTubers have complained that their view counts are down. New data from the third-party stat tracker SocialBlade confirms what YouTubers fear: viewership is lower across the board....
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12-27-16 update: “Well this is new, 300×250 units from ad exchanges designed...
Well this is new, 300×250 units from ad exchanges designed to look like Taboola/Outbrain units CC: @robleathern 5 replies3 retweets15 likes Reply 5 Retweet 3 Like 15 View Tweet activity More...
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Google Helping Mobile Publishing? Some Publishers Are Not So Sure – The New...
SAN FRANCISCO — Last month, Federico Viticci, who runs MacStories, a news site devoted to Apple and its products, made a change in how the site publishes articles for mobile gadgets. MacStories, he...
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Startup Advertising’s Occasional Collision With The Truth – Mattermark
tl;dr: An insurance-related startup named EverQuote was accused of misleading consumers. Mattermark investigates. When money is at stake and transacting parties have asymmetric information, there’s...
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Ad Groups Petition Consumer Internet Privacy Rules, Call Opt-In Requirement...
The major U.S. ad trade associations Tuesday evening jointly submitted a petition to the Federal Communications Commission (FCC) to reconsider its order mandating opt-in privacy requirements by...
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Advertising’s Moral Struggle: Is Online Reach Worth the Hurt? – The New York...
An Allstate ad on Nowtheendbegins.com, next to an article claiming that the Sandy Hook Elementary School shooting did not happen. By emphasizing technology and data in placing online ads, marketers...
View ArticleReverse tracking wall in two lines of JavaScript
Let’s build a simple reverse tracking wall. This is a way to encourage users to install or configure tracking protection, by rewarding them with access to particular web pages. Step zero. Make a page...
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‘$486 million’ anti ad-fraud firm Telemetry has shut down – Business Insider
< ?xml version=”1.0″ encoding=”UTF-8″????> Anthony Rushton, Telemetry CEO. Bloomberg/YouTube Telemetry, an adtech outfit that specialized in detecting fraudulent traffic and was once tipped to...
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